Direct booking, is the most profitable sales channel as it doesn't incur a commission fees to sales agents

A new strategic shift can transform hotel online space into a comprehensive marketplace for various revenue streams.

hoteliers grapple with rising OTA commissions and the need to stand out in a crowded online marketplace. 

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers

Having an effective marketing plan comes into hand to help you drive more bookings.